How to Find New Clients!

One of the biggest challenges that most entrepreneurial service professionals face is building relationships with potential new clients. The reason for this, whether you're a financial planner, a coach or any other kind of entrepreneurial service professional is that most people will come to you a little skeptical about whether you will be able to help them or not.

Your challenge is to take your prospective clients from this place of skepticism to one of trust.

Below are three ideas that will help you to achieve this.

Step 1: Connect to your purpose

If you are serious about creating a professional service practice that fully expresses who you are it is essential that you go deep inside yourself and connect with your true purpose.
Being fully connected with your purpose is one of the best ways to develop trust in the eyes of your clients and potential clients.

Think very carefully about what inspires confidence in you? Are you inspired by people who know exactly what they want? Or would you prefer to work with someone who isn't quite sure?
If you are truly on purpose, you will be constantly searching for ways to express your purpose through the people that you serve. If you are not on purpose, you will always be on the lookout for something else.

Step 2: Express your purpose to your target market

Once you have connected with your purpose you need to find ways to express it. Aligning your purpose with it's ultimate expression is one of the most powerful ways to build trust in business.
The way you actually choose to express your purpose can take many different forms, but typically it will be through the products and services that you sell.

When planning your product and service offerings, spend time considering whether or not your product or service is

(a) aligned with your purpose
(b) something your target market want to buy
(c) simple enough for you to deliver to your target market
(d) provides you with the opportunity to create an abundant livelihood

Step 3: Engage your target market through conversation.

So how do you actually get people to buy from you once you are engaged in the process of delivering your products and services to the market place? One of the most effective ways to engage your target market is through converstion.

It is very rare that you will be able to inspire enough trust for people to consume your professional services after one contact. In fact, most marketing experts suggest that you will need at least 7 different customer contact points before your prospect is in a space where they are willing to buy from you. (Examples of contact points include a website view, reading a newsletter, an advertisement sighting, a telephone conversation etc)

Finding ways to engage your audience in conversation, whether online or offline, will help facilitate these customer contact points, raise the trust levels you experience with your prospects and ultimately allow the relationship to form.

The Foundation Stones of Trust

It is important to remember that all good relationships are founded on trust. If you're going to be a successful service professional you need to constanly invest in building up the trust levels with your target market.

If you start this trust building process by connecting deeply with your own purpose, you will not only inspire trust in your potential customers and clients but you will also inspire your own self confidence.